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Direct mail marketing can offer many benefits for online retailers, especially those who use address standardization software. While direct mail marketing may seem outdated when compared to social med…

Merkle is a US market leader in CRM which has recently received a Gold Marketing Award for Excellence and Innovation from the Direct Marketing Association of Washington. The MAXI award is in recogniti…

There are many benefits of a direct mail marketing campaign, and this is especially true in a difficult economic environment. One of the best ways for companies to improve the productivity of their ad…

Political direct mail marketing campaigns have been a popular way of getting out the vote for many years. The party primary season is set to kick into full gear early next year, and the various campai…

QR codes have become an important tool in the field of mobile marketing, but they can also be used to effectively boost direct mail marketing campaigns. B2B marketing in particular has been moving tow…