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QR codes have become an important tool in the field of mobile marketing, but they can also be used to effectively boost direct mail marketing campaigns. B2B marketing in particular has been moving towards a combination of print and digital marketing elements, and the advent of QR codes has made it even easier for businesses to integrate these different forms of marketing into a seamless campaign.

Due to a rapid increase in the use of smartphones, QR codes are becoming more relevant as a marketing opportunity for direct mail campaigns since they can easily be included in direct mailouts. QR codes use graphic stamps which can be scanned by a smartphone camera and take the user to a website or landing page where they can take advantage of a given promotion.