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There are many benefits of a direct mail marketing campaign, and this is especially true in a difficult economic environment. One of the best ways for companies to improve the productivity of their advertising investment is to choose marketing channels which provide the best value.

Adding direct mail to the marketing mix can have a real impact on the bottom line, as the open rate for direct mail is estimated to be over 92%. This compares favorably with other forms of marketing such as email, which has a lower open rate. It is also true that printed items tend to create a more permanent impression in the mind of the consumer than digital forms of communication. Direct mail has more staying power than other alternatives, yet it remains one of the most cost efficient marketing choices.